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25 February 10:00-12:00

Tuesday, February 25, 10:00-12:00

Ignite Pilot Fast Track 

Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.


In this 2-hour Masterclass you will learn:

  • The importance of formulating common and measurable goals
  • How to map stakeholders and decision-makers
  • How to carry out a professional needs assessment
  • How to present your solution so that it matches customer’s challenges and business pains
  • The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
  • How to deal with opposition, negotiate the pilot price and close the deal

This Masterclass is part of the Ignite Collaboration Mastery and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden's most experienced B2B startup sales coaches. He will also facilitate the program.


Who can participate?

Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this Masterclass. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as spaces are limited. Your participation is funded by Vinnova. More information below.

Register now

Practical Information About the Ignite Pilot Fast Track

Date: Tuesday, February 25
Time: 10:00-12:00
Format:
Online on Zoom
Language: English
Questions? Contact us at info@ignitesweden.org


IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION

This Masterclass is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the Masterclass.

The funding allocated for the Masterclass will be 2,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.

Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the session.


Click here to read more about Ignite's funding



Meet our Head of Sales Coaching

Christian Malmsten

Christian is the mastermind that has developed the unique methodology behind Ignite’s successful sales process that has led to over 700 collaborations between startups and corporates. For the last years, he has coached the startups that have taken part in our initiative on how they can best sell their solutions to B2B customers such as large corporations and municipalities. Christian is an experienced coach and salesman who has worked in sales for 26 years and helped over 300 startups within areas such as IT, ICT, sustainability, and life science for over a decade.

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